James Tucker, the artist, printer, and founder of Aesthetic Union wanted an analog feel in this world of perfectly plotted vectors, and I was happy to break out the brushes and try my hand. The only problem is my facility with a brush is far from professional, so I have to make attempt after attempt before I can finally assemble the winners into a single piece, and set the losers on fire in my backyard. So much for a true analog!

Aesthetic Union
Completed
2015
Client
Aesthetic Union
Creative Direction
James Tucker
Deliverable
Logotype

Before we settled on the casual brush, I doodled my little heart out. Sadly the reverse contrast lombardic capitals (lower right) were not picked.
For good measure, and perhaps out of embarrassment for my insecure brush strokes, I did lay down some vectors…

…which can be totes useful.