OH no Type Company.

CCA MFA Gothic

I never even had Jon as a teacher, but at some point during my undergrad education, he took me aside and said, ”It looks like you’re really into type design. Maybe just get really into it for like five years and see how it goes.” It means a lot when people you look up to offer concrete advice, and I certainly took Jon’s to heart. Years later, Jon asked me to draw a condensed gothic for the MFA Design department at California College of the Art, of which he is chair. I was happy to help, and built out a custom set of capitals that is far from stylistically adventurous, but has now served the program well for a couple of years.

Completed

2015

Client

CCA MFA Design

Creative Direction

Jon Sueda

Deliverable

Custom Typeface

Cca Mfa 2

Before we settled on the gothic style, I explored a couple of options that varied in tone. I knew Jon wouldn't be into anything in the third column, but I drew it anyhow.

Cca Mfa 3

We ended up with a slightly funky set of caps influenced by Stephenson Blake Grotesque No. 9. It has those super curly closed apertures that type designers can’t get enough of.

Cca Mfa 4

I wrote a small python script that would perform these little typography experiments on any string of text, but I don't think it was ever used.

Cca Mfa 5

Nothing too fancy here, just a simple little gothic, doing its thing.