OH no Type Company.

Covik

How divergent could a style be while remaining kindred? In what ways could weight, width, proportion, and construction be played with in order to create a varied family? Potential applications are as manifold as the individual styles therein, so it might be helpful to consider what Covik would not be suitable for: bibles, legal documents, warranties, directions on how to assemble something important, funeral home logos, and websites. Everything else is fair game.

Completed

2017

Deliverable

Unreleased Typeface

Covik 01

I digitized some of my lettering experiments, and tried to imagine what a whole paragraph might look like in a particular style.

Covik 02

Starting with the text component seemed to make the most sense, and I turned three of my most texty lettering experiments into barebones lowercase fonts.

Covik 03

Long story short, I didn’t like any of them, so it was back to the drawing board.

Covik 04

Unlike traditional type families whose members typically vary in weight and/ or width, the goal with this project was to create a robust family of different styles that complimented each other, and could be used for different purposes. To keep the family cohesive, I limited my sketching tools to just the brush pen. These initial doodles explored what the pen naturally wanted to do.

Covik 05

If it was even a little bit interesting, I sketched it. As ideas matured, I refined the sketch with larger pencil drawings.

Covik 06

In an effort to mine the past for styles that I could steal from, I explored the work of Hans Tisdall and other mid century lettering artists.

Covik 07

A new family emerged, featuring text and display styles that got along nicely.

Covik 08

The only problem was that it was boring, and felt like it belonged in a funeral home identity. I was desperate to take the work someplace more interesting, so I played with the italic until something interesting happened. Over many edits, it turned into something a bit more sparkly. The sparkle became the driving force behind most of the design decisions that were to come.

Covik 09

The italic then influenced the two display styles in the family.

Covikspecimen01@2X
Covikspecimen02@2X
Covikspecimen03@2X
Covikspecimen04@2X
Covikspecimen05@2X
Covikspecimen06@2X
Covikspecimen07@2X
Covikspecimen10@2X