OH no Type Company.

Hubpages Network

HubPages is a home for an incredibly diverse and expansive library of articles. The site recently separated into 26 sub-sites that all required an individual look. Ohno was tasked with creating a logotype for each that matched the subject matter, and could be easily read and recognized at small sizes. The rules for the project were simple: no marks or illustrations, no colors, and as much diversity as possible, while keeping within the genre of connected scripts. At the beginning, I was uneasy about the lack of differentiation possible within that style, but at the end of the project, it was clear I was only scratching the surface of what is possible! What a joy.

Completed

2016

Client

Hubpages Network

Creative Direction

Marina Lazaveric

Deliverable

Logotype

Axle Addict

Cars, RVs, & motorcycles

Bellatory

Fashion & beauty

Soapboxie

Politics

Spinditty

Playlists, guitar, & bass

Turbo Future

Technology & gadgets

Tough Nickel

Investing & finance

Hobby Lark

Hobbies, games, juggling, cards

Pet Helpful

Pets, training, food, & care

Reel Rundown

Film & television

Paired Life

Love, relationships, & sex

Tat Ring

Tattoos, technique, & care

Felt Magnet

Knitting, sewing, & crafts

How They Play

Sports, the Olympics, & fantasy

Letter Pile

Writing & literature

Healdove Vector

Health & wellness

Level Skip

Video games

Sky Above Us

Outdoor living, camping, climbing, & hiking. Probably the ugliest logo I’ve drawn.

Calorie Bee

Diet & excercise

Dengarden

Gardening & DIY home projects

Holidappy

Holiday decorating, gifts, and crafts

Wander Wisdom

Travel

Owlcation

Education, history, science, mathematics, literature, & writing

Exemplore

Alternative beliefs, dream meanings, horoscopes, numerology, paranormal, ghosts, creatures, witchcraft/wicca

Delishably

Cooking, dining, & kitchen equipment

Kindred Bond

Parenting

Remedy Grove

Alternative medicine

Hubpages
Covik Sans Regular
Covik Sans Regular Italic
Ohno Blazeface 18 Point
Covik Sans Bold Italic
Covik Sans Bold
Vulf Mono Light Italic
Vulf Mono Light
Vulf Mono Bold Italic