OH no Type Company.

Hubpages Network

HubPages is a home for an incredibly diverse and expansive library of articles. The site recently separated into 26 sub-sites that all required an individual look. Ohno was tasked with creating a logotype for each that matched the subject matter, and could be easily read and recognized at small sizes. The rules for the project were simple: no marks or illustrations, no colors, and as much diversity as possible, while keeping within the genre of connected scripts. At the beginning, I was uneasy about the lack of differentiation possible within that style, but at the end of the project, it was clear I was only scratching the surface of what is possible! What a joy.

Completed

2016

Client

Hubpages Network

Creative Direction

Marina Lazaveric

Deliverable

Logotype

Axle Addict

Cars, RVs, & motorcycles

Bellatory

Fashion & beauty

Soapboxie

Politics

Spinditty

Playlists, guitar, & bass

Turbo Future

Technology & gadgets

Tough Nickel

Investing & finance

Hobby Lark

Hobbies, games, juggling, cards

Pet Helpful

Pets, training, food, & care

Reel Rundown

Film & television

Paired Life

Love, relationships, & sex

Tat Ring

Tattoos, technique, & care

Felt Magnet

Knitting, sewing, & crafts

How They Play

Sports, the Olympics, & fantasy

Letter Pile

Writing & literature

Healdove Vector

Health & wellness

Level Skip

Video games

Sky Above Us

Outdoor living, camping, climbing, & hiking. Probably the ugliest logo I’ve drawn.

Calorie Bee

Diet & excercise

Dengarden

Gardening & DIY home projects

Holidappy

Holiday decorating, gifts, and crafts

Wander Wisdom

Travel

Owlcation

Education, history, science, mathematics, literature, & writing

Exemplore

Alternative beliefs, dream meanings, horoscopes, numerology, paranormal, ghosts, creatures, witchcraft/wicca

Delishably

Cooking, dining, & kitchen equipment

Kindred Bond

Parenting

Remedy Grove

Alternative medicine

Hubpages