HubPages is a home for an incredibly diverse and expansive library of articles. The site recently separated into 26 sub-sites that all required an individual look. Ohno was tasked with creating a logotype for each that matched the subject matter, and could be easily read and recognized at small sizes. The rules for the project were simple: no marks or illustrations, no colors, and as much diversity as possible, while keeping within the genre of connected scripts. At the beginning, I was uneasy about the lack of differentiation possible within that style, but at the end of the project, it was clear I was only scratching the surface of what is possible! What a joy.
Hubpages Network
Completed
2016
Client
Hubpages Network
Creative Direction
Marina Lazaveric
Deliverable
Logotype
Cars, RVs, & motorcycles
Fashion & beauty
Politics
Playlists, guitar, & bass
Technology & gadgets
Investing & finance
Hobbies, games, juggling, cards
Pets, training, food, & care
Film & television
Love, relationships, & sex
Tattoos, technique, & care
Knitting, sewing, & crafts
Sports, the Olympics, & fantasy
Writing & literature
Health & wellness
Video games
Outdoor living, camping, climbing, & hiking. Probably the ugliest logo I’ve drawn.
Diet & excercise
Gardening & DIY home projects
Holiday decorating, gifts, and crafts
Travel
Education, history, science, mathematics, literature, & writing
Alternative beliefs, dream meanings, horoscopes, numerology, paranormal, ghosts, creatures, witchcraft/wicca
Cooking, dining, & kitchen equipment
Parenting
Alternative medicine
