I was a huge fan of La Tortilla Factory long before I was drawing letters professionally. I loved the warm character of their existing logo. It's truly a family run business, and their was a certain authenticity that the old design provided, but as time went on and their product line expanded, it made sense to redraw the lettering keeping as much warmth as possible, and simply cleaning up the edges. When they were looking for an illustrator to handle the abuela, I enthusiastically recommended my good friend Matt Cantrell. Matt’s pedigree is in skulls, demons, naked women, and eagles, superbly drawn with his Windsor Newton No. 7, but I knew he had the chops to handle anything.