OH no Type Company.

Affinity Serif

The lovely team at Canva got in touch with us for the rebrand of Affinity, their professional-level graphics software. We were honored to contribute something so deeply related to the graphic arts. We took our existing typeface Swear to a new place to make it a distinct and ownable representation of their brand. The Canva team pushed beyond expected solutions to create a unique family of six styles to assist in their “fresh.af” ad campaign. It was news to us when the rollout began and Affinity announced the software was free for everyone. That was quite a surprise, and we were thrilled to be involved.

Completed

2026

Client

Affinity

Creative Direction

Tom Carey

Deliverable

Custom Typeface

Affinity Serif 5

Early explorations looked at many different options for serifs in roman and italic. Eventually they landed on the bottom right, and refinement began.

Affinity Serif 3
Affinity Serif 4
Affinity Serif 1
Affinity Serif 2
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Image courtesy Affinity.

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Image courtesy Affinity.

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Image courtesy Affinity.

Covik Sans Regular
Covik Sans Regular Italic
Ohno Blazeface 18 Point
Covik Sans Bold Italic
Covik Sans Bold
Vulf Mono Light
Vulf Mono Light Italic
Vulf Mono Bold Italic