OH no Type Company.

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Presenting

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YUMEX

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by our friends Zrinka Buljubašić and Gen Ramírez

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CELEBRATE

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THE STRANGE

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LOVE BETWEEN

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YUGOSLAVIAN

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MODERNISM

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& MID-CENTURY

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MEXICAN POP CULTURE

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👆👉👌👍✋✊👎

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The graphics used in music, cinema, and cultural life were very often all about pairing bold sans-serifs with bold scripts. Back in the 1950s-1960s in Yugoslavia, they had a thing for Mexican movies. Why? Well, they couldn't import Soviet or American films, so they went all-in on the Mexican cinema. And guess what? It got super popular! Slavs desired to be Mexicans! Musicians even started rocking sombreros while performing Mexican tunes, either in Serbo-Croatian or the real deal Spanish. Ouch!

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Života

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Cultura

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Djordje

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Muzika

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Ljubomir

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Tradición

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