Presenting
YUMEX
by our friends Zrinka Buljubašić and Gen Ramírez
CELEBRATE
THE STRANGE
LOVE BETWEEN
YUGOSLAVIAN
MODERNISM
& MID-CENTURY
MEXICAN POP CULTURE
👆👉👌👍✋✊👎
The graphics used in music, cinema, and cultural life were very often all about pairing bold sans-serifs with bold scripts. Back in the 1950s-1960s in Yugoslavia, they had a thing for Mexican movies. Why? Well, they couldn't import Soviet or American films, so they went all-in on the Mexican cinema. And guess what? It got super popular! Slavs desired to be Mexicans! Musicians even started rocking sombreros while performing Mexican tunes, either in Serbo-Croatian or the real deal Spanish. Ouch!
Života
Cultura
Djordje
Muzika
Ljubomir
Tradición
Masalovič
✌✏✍♡☕✒✳❇⇑⇒⇓⇐