OH no Type Company.

Obviously Variable
OBVIOUSLY
Obviously Narrow Medium

As a lover of hand-painted signage, I have a dark side I rarely mention: I have a soft spot for vinyl too. I love to see Impact made extremely wide, and Antique Olive Nord squished to comical proportions. I love when the vinyl starts peeling up on the sides, and the corners are the only bits that manage to remain adhered to the substrate. I love the billboards for HEMPCON, TATTOOCON, and all the other CONS that advertise with black on an obnoxious shade of pink or neon green. With all those things in mind, I set out to make Obviously. There are 96 styles for all sorts of feelings. Use it for the nail salon, the laundromat, and the mechanic. Subtlety is for the birds. Let’s communicate OBVIOUSLY.

Obviously Compressed Medium

96 STYLES = 6 WIDTHS × 8 WEIGHTS × ROMAN & ITALIC

Obviously Extended Regular

→ For brevity, the list below is only the romans. Access the italics via the “styles” selector. ←

Obviously Extended Super

OPEN

Obviously Extended Black

Plain

Obviously Extended Bold

OVERT

Obviously Extended Semibold

Lucid

Obviously Extended Medium

CLEAR

Obviously Extended Regular

Broad

Obviously Extended Light

OUTED

Obviously Extended Thin

Shook

Obviously Wide Super

HEARD

Obviously Wide Black

Patent

Obviously Wide Bold

Loudly

Obviously Wide Semibold

PRESENT

Obviously Wide Medium

Yelling!

Obviously Wide Regular

SHOUT

Obviously Wide Light

Public

Obviously Wide Thin

BRIGHT

Obviously Normal Super

Visible?

Obviously Normal Black

GLARING

Obviously Normal Bold

Exposed

Obviously Normal Semibold

EXPLICIT

Obviously Normal Medium

Palpable

Obviously Normal Regular

exoteric

Obviously Normal Light

Blatant!

Obviously Normal Thin

DISTINCT

Obviously Narrow Super

Unequivocal

Obviously Narrow Black

TRANSPARENT

Obviously Narrow Bold

Discernible

Obviously Narrow Semibold

CONSPICUOUS

Obviously Narrow Medium

Unmistakable

Obviously Narrow Regular

self-EVIDENT

Obviously Narrow Light

Recognizably

Obviously Narrow Thin

INDISPUTABLE

Obviously Condensed Black

{Clear as day, y’all}

Obviously Condensed Black

OPEN and SHUT case

Obviously Condensed Bold

Unquestionably Clear

Obviously Condensed Semibold