Man, I didn't learn anything in art school. Psych! I learned a ton: how to critique, how to be critiqued. How to be a litigator for decisions. How every choice should be justified, logical, and systematic. And then I learned sometimes to throw all that out the window. That’s what happened with Ohno Casual.
“Casuals” or “single stroke” letters are a super standard sign painting style. It’s efficient, designed for ergonomics, and speed. Ohno Casual looks a bit different, and features many choices that honestly, I struggle to rationalize. There is a weight axis, which is pretty standard. There is a contrast axis, that’s less standard. This creates a designspace across which the style move diagonally. That’s not standard at all. Also, there are some squiggly alternates, and a dingbat font? The dot of the i is tiny. We’re left with a package that actually gives more questions than answers. But the most important question might be, “Why not?”