OH no Type Company.

Swear Banner Thin Cilati

SWEAR

Swear Text Regular Cilati

6 weights, 4 optical sizes, 2 italics. a total of 72 styles. familiar flagrancy for your agency.

Swear Deck Thin

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Swear Banner Bold

First, the “Romans”

Swear Display Light

The most conventional of the three constructions that comprise Swear, the Romans follow a historic precedent for contrast. What does that mean? It looks pretty normal.

Swear Banner Bold Italic

Now, the first set of italics

Swear Display Light Italic

With elongated entry and exit strokes, the display italics have the drama turned up for a consistent texture that reads like a sympathy card.

Swear Text Light Italic

In the text sizes, the effect is dialed down to make a hard-working family member that creates visible emphasis, without saying, “HEY, LOOK AT ME, I’M ITALIC!”. Clear, without being obnoxious. Maybe it’s an approach I should try more often.

Swear Banner Bold Cilati

Finally, the reverse italic

Swear Display Light Cilati

The not-too-cleverly-named “Cilati” styles (italic spelled backwards), offer an unexpected second option for emphasis. The Banner and Display styles are straight up wacky.

Swear Text Light Cilati