OH no Type Company.

Beastly 72 Point

WAIT

Beastly Rules

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Beastly 24 Point

Why “Beastly”? Well, what else was I supposed to call it? Just like many of my contemporaries in font marketing, I lament the process of naming typefaces perhaps even more than the arduous task of kerning.

Beastly 12 Point

In 2011, the best band in the world released its first EP. “Mit Peck” by Vulfpeck was the delicately named culmination of six tracks, four insanely talented musicians, and just enough 2 inch tape. I can’t say why, but all songs were named after movies released that year. The first track, Beastly (named after a film with a 20% Rotten Tomatoes score), features one of Vulfpeck’s most recognizable grooves, and a mind blowing bass solo that single-handedly garnered the band their first wave of major attention.

Beastly 12 Point

7 years later, Beastly holds up as one of the funkiest things Vulfpeck has ever done, and it is my belief that Beastly (the song) will cauterize a permanent place of honor the history of funk. It is with the utmost respect for the band that I humbly name this riff on Lubalin-era typography in homage to their tune.

Beastly 12 Point

Beastly was the custom typeface designed for the Lubalin 100 project. While it imbues many of the qualities of Lubalin’s team of lettering artists’ signature styles, it’s a completely new design. When working with art director and historian Sasha Tochilovsky on the project, we agreed it was simply too easy to ape an existing typeface, so we tried to create something new. I should mention that this was all his idea.

Beastly 72 Point

LUBALIN 100

Beastly 60 Point

100 things over

Beastly 48 Point

One Hundred Days

Beastly 36 Point

celebrating H. Lubalin’s

Beastly 24 Point

centenary. Items selected from

Beastly 18 Point

the Lubalin archive that surprise and delight,

Beastly 16 Point

stories from past collaborators and current

Beastly 14 Point

appreciators all to celebrate the legacy he

Beastly 12 Point

left in design. *Text is taken from Lubalin100.com

Arrows
Arrows.
9 Optical Sizes
Nine optical sizes.
Denominators
Subscripts.
Easily Customizable
Easily customizable.
Fractions
Fractions.
Fresh
Very fresh.
Hairline Accents
Hairline accents.
Hairline Punctuation
Hairline punctuation.
Joe Dart Fan Club
Optical sizes provide clear hierarchy.
Numerators
Numerators.
Space Tight For Illegibility
Space tight for less legibility.

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1. Styles

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2. Usage

Beastly 12 Point
Beastly 14 Point
Beastly 16 Point
Beastly 18 Point
Beastly 24 Point
Beastly 36 Point
Beastly 48 Point
Beastly 60 Point
Beastly 72 Point