We worked with design lead Stewart Walker to customize the Narrow Bold style of our typeface Obviously to suit Dice's needs for tight, impactful headlines. Many of the more expressive details of Obviously were toned done, and the slightly concave stems were modified to be perfectly straight. Every corner was slightly rounded for a more casual and hand-made appearance. The design team at Dice did a fabulous job of art directing the customization, and putting the resulting fonts to use in a system that is confident and flexible. The name “Foggy” comes from the nickname of one of Dice’s founders, Andrew Foggins.
From Dice: “Foggy features a slight softness from subtly rounded corners, clean straights lines, and fewer compromises than its variable forefather. The diacritics are designed to accommodate extremely tight leading, while the lettter-spacing is kept similarly close—a reference to packed live shows—resulting in headlines with a dense, even texture.