OH no Type Company.

Swear Banner Thin Cilati

SWEAR

Swear Text Regular Cilati

6 weights, 4 optical sizes, 2 italics. a total of 72 styles. familiar flagrancy for your agency.

Swear Deck Thin

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Swear Banner Bold

First, the “Romans”

Swear Display Light

The most conventional of the three constructions that comprise Swear, the Romans follow a historic precedent for contrast. What does that mean? It looks pretty normal.

Swear Banner Bold Italic

Now, the first set of italics

Swear Display Light Italic

With elongated entry and exit strokes, the display italics have the drama turned up for a consistent texture that reads like a sympathy card.

Swear Text Light Italic

In the text sizes, the effect is dialed down to make a hard-working family member that creates visible emphasis, without saying, “HEY, LOOK AT ME, I’M ITALIC!”. Clear, without being obnoxious. Maybe it’s an approach I should try more often.

Swear Banner Bold Cilati

Finally, the reverse italic

Swear Display Light Cilati

The not-too-cleverly-named “Cilati” styles (italic spelled backwards), offer an unexpected second option for emphasis. The Banner and Display styles are straight up wacky.

Swear Text Light Cilati

But the text styles function more or less like a standard (albeit more expressive) italic. Which italic do you prefer? We like to leave this decision in the capable hands of the design. ¶ Thank you for taking some time to learn about Swear. Now, please enjoy this semi-nonsensical text for a range of specimens that highlight various styles in the family.

Swear Deck Thin

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Swear Banner Thin Cilati

SPECIMENS

Swear Text Black Cilati

Close the farking door

Swear Text Regular

Drawing a text face is always impossible for me. I came to type design through logotypes and advertising, not through the higher brow path of text fonts and literature. Perhaps this is the reason my attempts to start a small optical size design failed in grad school. It was there I learned the lesson that for me, display comes first, and designs for smaller sizes can be born out of them.

Swear Display Thin

The flat brush is fricking hard!

Swear Text Bold Cilati

It wasn't long after I started practicing with the flat brush that I realized I was never going to gain mastery over this tool. Fun as it may be to practice, at the end of the day, I'm a type designer, and not a calligrapher.

Swear Text Black

This is the definition of a “try hard.”

Swear Text Medium Italic

A distinct feature of Swear came out of sheer necessity. I always appreciate the menacing effects of exaggerated, razor thin serifs, but they also cause a lot of problems. Particularly on letters like A, and V, the exterior serifs can push out neighboring letters to an absurd degree, creating large pockets of whitespace that distract the reader. I usually try to keep the interior serifs large, and the exterior serifs small, but here I pushed it to the extreme.

Swear Text Thin

It wasn't long after I started practicing with the flat brush that I realized I was never going to gain mastery over this tool. Fun as it may be to practice, at the end of the day, I'm a type designer, and not a calligrapher.

Swear Banner Black Italic

Gosh dernit

Swear Banner Light Cilati

La técnica aburrida produce resultados mundanos

Swear Text Bold

Ik kreeg te horen dat het in het Italiaans erg ongemakkelijk klinkt. Om eerlijk te zijn, klinkt het ook in het Engels vreemd. Het voelt gerechtvaardigd, omdat het er nog onhandiger uitziet dan het klinkt.

Swear Display Regular Italic

Combien de fois dois-je apprendre que même lorsque les formes ne sont pas folles, j'aime toujours créer du texte?

Swear Text Regular

Siempre me ha gustado decir palabrotas. Usar malas palabras intencionalmente puede aportar un poco de ligereza y humanidad a un momento, o hacer que la gente se sienta cómoda. A veces, sin embargo, escapan en momentos de frustración y hacen que la gente se sienta incómoda. Quizás este tipo de letra pueda hacer lo mismo.

Swear Deck Thin

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Swear Banner Thin Cilati

FEATURES

Swear In Use
Swear 1
Encyclopédie Hachette des vins
Swear 5
Typographic Poster
Swear 4
The HKU Architecture Degree Show 2021
Swear 3
Poster/Album art for Calvaire
Swear 2 5
Sounds of Summer Playlist Album Artwork
Zcaron
Cilati z. Very expressive!
Cilati
Swear Cilati Variable. Included with the complete package.
Tabular non lining
Tabular non-lining figures.
Small caps punctuation copy
Small caps punctuation.
Sterling
Cilati sterling. Super legible!
Small caps
Small caps in all styles.
Small caps numbers
Small cap figures.
Tabular lining
Tabular lining figures.
Optical sizes
Four optical sizes.
Six weights
Six weights.
Italic
Swear Italic Variable. Included with the complete package.
Proportional non lining
Propotional non-lining figures.
Proportional lining
Proportional lining figures.
Fractions
Fractions in all styles.
603 glyphs
Should be enough.
Ampersand
Cilati ampersand. Quite literal!
Arrows
Arrows.
Germandbls
The eszett. If you’re mad about this, you better be German.
Roman
Swear Roman Variable. Included with the complete package.
42 Styles
Barely enough.

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Packages and Families

Individual Styles

Licensing Options

Ohno Blazeface 18 Point
Covik Sans Bold Italic
Covik Sans Bold
Covik Sans Regular
Covik Sans Regular Italic
Vulf Mono Bold Italic
Vulf Mono Light Italic
Vulf Mono Light