Jen Wagner didn’t come to design as a designer; she actually studied marketing, had a slew of businesses, eventually landed in fonts, and just hit the ground running. Today she’s a powerhouse, running her foundry Jen Wagner Co. She is prolific and has an incredible knack for hitting the nail on the head stylistically with each release. I absolutely loved talking to Jen, because it was so refreshing to hear someone thinking strategically with this different background. In our conversation, I learned about how just a single kernel of an idea from Jen’s marketing education—the minimum viable product—and a chance encounter with a mentor led to her discovering a whole new way of making a living. I hope you enjoy this conversation with Jen Wagner.